How to fix this problem: a first step would be for websites to follow the design guidelines for mobile user experience in the design shown to mobile visitors of an ecommerce website. Thus, I believe that the lower sales on mobile are caused by a worse user experience than the one offered up to shoppers visiting from desktop computers. Indeed, today a desktop computer is cheaper than the newest generation of smartphones. There is no real reason to believe that desktop visitors are richer than mobile visitors. mobile is 2.11, meaning that each desktop visitor is worth 111% more than a mobile visitor. The ratio between sales-per-visitor for desktop vs. However, the average mobile visitor bought less than half of the spending by average desktop visitors. This is a confirmation of our finding from previous user research that tablet usability is pretty good. We see that tablet visitors bought almost as much as desktop visitors, though slightly less. Looking at revenue per visit takes into account how many people bought something, but also how much they bought.) (This is a slightly different metric than the traditional conversion rate, which measures how good the design is at converting visitors into shoppers. The ratio between revenue and visits is the most important indicator of UX quality: it indicates how good the user experience on that platform was at converting visits into dollars. Thus desktop still generates 2/3 of the revenue, which is what matters to business. Desktop computers now only account for slightly more than half of visits to ecommerce sites, but the sites got dramatically less revenue from visitors on mobile devices than they got from visitors coming from desktops.

2017: Mobile UX Still Bad, but Slightly BetterĪdobe Analytics' data from 'Cyber Monday' in 2017 is based on an analysis of one trillion visits to over 4,500 ecommerce sites.

The worst ux apps of 2017